James Carrick
Truth Sounds Like Hate to Those Who Hate Truth – Proverbs 9:7
Independent, Honest, and Fueled by You
As we enter our third year, one lesson stands out: this is far more work than we ever imagined. While Worth it or Woke might look like an established company, it’s still largely a one-man operation. Unlike Rotten Tomatoes, which profits from ticket sales and licensing deals, or Plugged In, which has the financial backing of Focus on the Family, Worth it or Woke started with just $500 and operates solely on what we can generate.
Our rapid growth has put us under scrutiny from major corporations like Google, which demonetizes our ads for discussing so-called “inappropriate” topics, and Norton AntiVirus, which falsely flags our site as malicious, blocking users from accessing our content.
One thing has become clear: our ability to grow depends on our independence. That’s why we’ve placed more premium content behind the paywall while still keeping much of our content free. By becoming a paid member, you’re not just unlocking exclusive reviews, deep dives, and special features—you’re directly supporting a platform that refuses to conform to industry pressure.
Thank you for standing with us in this fight for honest, family-centered media reviews.
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