Aaron Taylor-Johnson as 007? Omega’s Watch Ad Lights a Fuse Under Bond Rumors

The James Bond rumor mill is running hot, and Omega just tossed a match into the mix. On May 22, 2025, the Swiss watchmaker, Bond’s timepiece partner since ’95, named Aaron Taylor-Johnson as their new global ambassador. Is this a slick marketing move, or a dead giveaway that the Bullet Train star is about to slip into 007’s tux? Let’s break it down and figure out if this watch deal’s hiding a license to kill.

Omega’s Got History—and Timing

Omega’s been Bond’s wristwear of choice since Pierce Brosnan rocked a Seamaster in GoldenEye. Here’s the kicker: both Brosnan and Daniel Craig were Omega ambassadors before they landed the role. So, when Omega’s Instagram showed Taylor-Johnson touring their Biel, Switzerland HQ, sporting a Speedmaster First OMEGA in Space, the Bond fandom went feral. Bookies agree, with Ladbrokes listing him as the 5-4 favorite over Theo James and Henry Cavill.

Omega’s no stranger to dropping hints. GQ points out that they’ve teased big reveals before, such as when Craig showed off unreleased Seamasters. With Amazon now running the show following the MGM acquisition in 2022, and no Bond film since No Time to Die in 2021, the timing of this ambassador deal feels more than coincidental. Are they priming us for something big?

Taylor-Johnson: Bond or Bust?

At 34, Aaron Taylor-Johnson’s got the goods—grit, charm, and a resume stacked with action (think the upcoming 28 Years Later). Omega’s CEO praised his “range across action, thriller, romance,” which sounds like a job description for 007. He’s already been spotted at Omega’s Bond 60th anniversary party alongside Craig, and now he’s geeking out with watchmakers in Switzerland. If that’s not a soft audition, what is?

That said, The Daily Beast argues Omega might just be cashing in on his star power. The guy’s a draw, no question, and Omega’s known for snagging big names. Taylor-Johnson’s playing it cool, dodging Bond talk with an Esquire quip: “Not my place to say.” Cagey move, Aaron.

The Watch: Clue or Misdirection?

Here’s where it gets interesting. Taylor-Johnson’s rocking a Speedmaster, not the Seamaster that’s been Bond’s go-to for nine films. CBC News suggests Omega picked the Speedmaster to avoid screaming “Bond!” too loudly—slapping a Seamaster on him would be like announcing the casting on a billboard. The Speedmaster’s a nod to heritage, a fresh start, which tracks with a franchise rebooting under Amazon’s eye. And let’s be real—it’s a sharp watch.
Bond’s Future: Signal or Smoke?

We’re in what some Bond scholar on CBC calls the “off season”—no new movie, no official casting, just fans dissecting every hint like it’s a Q Branch gadget. Eon Productions and Amazon are staying tight-lipped, leaving Taylor-Johnson to duke it out in the rumor mill with Theo James, Henry Cavill, and James Norton. But Omega’s move has my radar pinging. This isn’t just about selling watches—it’s a calculated play.

Taylor-Johnson’s got the swagger to make Bond pop—less moping, more menace. But if Omega’s trolling us for buzz, that’s a twist even Bond couldn’t dodge. So, is Aaron Taylor-Johnson our next 007, or is this ad just a stylish feint?